1 July 2016 – Hop into a ComfortDelGro taxi and surf for free!
Starting today till end January 2017, 100 ComfortDelGro taxis will be installed with a palm-sized Wi-Fi dongle to provide passengers with unlimited Wi-Fi access. This is thanks to a new tie-up between ComfortDelGro’s advertising arm, Moove Media Pte Ltd, and Network For Electronic Transfers (Singapore) Pte Ltd (NETS).
To enjoy the free Wi-Fi, simply hop into one of these taxis, which can be identified by their NETS body wraps. Connecting to the free Wi-Fi on board the taxi is simple: Turn on Wi-Fi on the Wi-Fi-enabled device, select “Free InterNETS” under network and tap on “Start surfing!” from NETS splash screen. No sign-in is required. Instructions for passengers can be found on the headrest of the left front passenger seat. With free Wi-Fi, passengers will not incur any mobile data charges while surfing the Internet or checking their apps.
Mrs Jayne Kwek, CEO of Moove Media said: “Moove is very excited to partner NETS to provide free Wi-Fi on board 100 ComfortDelGro taxis for the first time. This is one of the many ways in which we help our clients enhance their advertising or branding campaigns, so as to make it more interesting for consumers to remember a brand.”
Mr Ang Sok Hong, Head of Sales and Marketing of NETS, said: “NETS has a long term partnership with ComfortDelGro to promote cashless payments in taxis. We are pleased to partner with Moove Media and ComfortDelGro on this campaign to remind commuters on the ease and convenience of making payments with NETS and NETS FlashPay in taxis.”
The Creative Agency is M&C Saatchi, the Ad Agencies are Havas Media and AdCity.
like it? share it!
