28 June 2016 – Commuters on the Downtown Line (DTL) will be in for a pleasant surprise as they step into the latest herbs-inspired concept train launched by Himalaya Herbals.
Himalaya Herbals Healthcare utilises modern research to provide a range of ‘head to heel’ herbal healthcare and personal care products. The Himalaya Drug Company aims to strengthen the brand positioning of Himalaya Herbals while emphasising and featuring the brand’s key ingredients: Aloe Vera, Neem and Apricot. Himalaya Herbals transformed the entire train into a herb-inspired concept for their campaign objective to reach their female PMEBs target audiences.
Commuters who hop on the Himalaya herbs-inspired train on the DTL will get a chance to win new products. All they need to do is simply posting a photo of them wearing the #HerbCrown on Facebook or Instagram.
Himalaya Herbals chose DTL to reach female PMEBs as they commute on their daily journeys from Bukit Panjang to the city. The concept train is a creative means to enhance Himalaya Herbals brand messages making it stand out.
Mrs Jayne Kwek, CEO of Moove Media said: “Wrapping the interiors of the entire concept train will not only emphasise Himalaya Herbals’ ad message well; they will also make the commuters’ journey a positive experience with the brand.”
The campaign runs from now to mid-July 2016.
The Creative Agency is Orbital Group, the Ad Agency is Universal McCann.
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