MoovePRO
Smart, Data-Driven Out-of-Home Advertising That Delivers Results
What is MoovePRO?
MoovePRO is Moove Media’s fully managed programmatic DOOH solution. Our expert team plans, buys, and optimizes your campaigns across Singapore’s premium digital screen network.
We enhance campaign delivery with intelligent triggers – weather conditions, time of day, and proximity to stores or events. You get the massive impact of out-of-home advertising with the precision and agility of digital marketing.
Classic vs Programmatic DOOH
Both approaches deliver exceptional results. Your choice depends on campaign goals, budget flexibility, and optimization preferences
Classic DOOH
Traditional & Proven
Command attention with unmissable large-format placements in strategic, high-traffic locations.
Guaranteed Presence
Predictable costs and assured ad delivery with fixed schedules, ensuring consistent exposure.
Effortless Reliability Simple, straightforward booking process for brands that want hassle-free consistency.
Trusted Effectiveness
Backed by decades of market success to delivers strong awareness and brand-building results.
BEST FOR
- Brand awareness campaigns
- Long-term advertising strategies
- Campaigns with fixed budgets
- Established brands with proven creative
Programmatic DOOH
Smart & Data-Driven
Real-Time Optimization
Continuously fine-tune campaigns based on performance data, audience behavior, and external triggers.
Dynamic Budget Flexibility
Shift spend instantly to the highest-performing screens, time slots, or locations.
Precision Targeting
Leverage audience insights, geo-fencing, and behavioral data to deliver the right message at the right moment.
Agile & Automated
Enjoy fast activations, streamlined buying, and seamless modifications.
BEST FOR
- Performance-driven campaigns
- Dynamic creative strategies
- Testing and optimization needs
- Data-rich audience targeting
How MoovePRO Works
Our streamlined process ensures your campaigns launch quickly and perform optimally from day one
Strategy & Planning
Campaign Activation
Monitor & Optimize
Strategy & Planning
Share your audience and campaign goals. We analyze your needs and map optimal locations, dayparts, and smart triggers for maximum impact.
Campaign Activation
We execute programmatic buying across premium screens and deploy dynamic creative optimization with your branded content and messaging.
Monitor & Optimize
Track real-time delivery, performance metrics, and campaign optimizations through our comprehensive reporting dashboard.
Targeting Specific Audiences
Leverage advanced audience segmentation to reach the right people at the right moment. Our targeting capabilities ensure your message resonates with your ideal customers
Advanced Targeting Options
1
Select audiences based on brands, location, lifestyle, interests, purchase intent, and mobile usage patterns.
2
Explore by Category
Brand
Location
Lifestyle
Interest
Target specific interests and preferences to ensure message relevance and engagement.
Purchase Intent
Identify and target audiences showing active purchase intent for your products or services.
Mobile Usage
Leverage mobile usage patterns and app preferences for precise audience targeting.
Targeting Specific Audiences
Leverage advanced audience segmentation to reach the right people at the right moment. Our targeting capabilities ensure your message resonates with your ideal customers
Advanced Targeting Options
1
2
Explore by Category
PDOOH Formats
Choose from our premium inventory of high-impact digital screens strategically positioned across Singapore’s busiest locations
Dynamic Cabs
Taxi top digital screen delivering wide reach and high frequency across the city.
High-impact branding across key transit hubs on the Downtown and North East Lines.
Reach commuters with data-driven ads across Downtown Line and North East Line concourses, platforms, and bus hubs.
Dynamic Cabs
Taxi top digital screen delivering wide reach and high frequency across the city.
Impact Screens
High-impact branding across key transit hubs on the Downtown and North East Lines.
Dynamic Rail & Hub
Reach commuters with data-driven ads across Downtown Line and North East Line concourses, platforms, and bus hubs.
Data-Driven Creative Optimization
Automatically adapt your messaging in real-time using external data signals. Deliver contextually relevant content that resonates with your audience
Weather Triggers
Time-Based Activation
Automatically rotate breakfast, lunch, and dinner offers by daypart.
Location & Proximity
Serve creatives near stores, events, or specific points of interest within a defined radius.
Data-Driven Creative Optimization
Automatically adapt your messaging in real-time using external data signals. Deliver contextually relevant content that resonates with your audience
Weather Triggered
Display summer creatives on sunny days and switch to rainy-day promotions when it rains.
Time-Based Activation
Automatically rotate breakfast, lunch, and dinner offers by daypart.
Location & Proximity
Serve creatives near stores, events, or specific points of interest within a defined radius.
Weather Triggered
Display summer creatives on sunny days and switch to rainy-day promotions when it rains.
Time-Based Activation
Automatically rotate breakfast, lunch, and dinner offers by daypart.
Location & Proximity
Serve creatives near stores, events, or specific points of interest within a defined radius.