SINGAPORE 11 December 2018 – UnionPay is spreading the festive cheer to all ComfortDelGro taxi commuters by giving away prepaid credits and sponsoring a first-ever FREE WIFI access across a fleet of 100 ComfortDelGro taxis to showcase their Christmas-themed “Naughty or Nice” campaign, which runs until 31 January 2019.
“It has been a dream to work with Moove Media as our first collaboration for this Christmas! We are excited to see our ‘100 UnionPay Santa Sleighs’ carrying a suite of special treats for all com- muters! By working closely with our incumbent agencies Mullen Lowe, we were able to use colours that not only represents the festivities but also tell commuters what we stand for; Cooperation and Shared Growth. We are all about getting you to ‘just be you’, unabashedly be yourself and boldly doing things your way which I believe Moove knows best! So, in the spirit of ‘boldly doing good’ – UnionPay wishes Singapore A Bold and Safe Christmas!”, UnionPay Spokes Person
Riding on the festive theme, the fleet of taxis are pleasantly wrapped with mistletoes and confetti. Commuters flagging down a UnionPay ComfortDelGro taxi are able to enjoy the FREE WI-FI on board. Concurrently, there will be up to $3,500 worth of UnionPay prepaid credits to be given away weekly whilst stocks lasts.
“We are very happy to have the opportunity to work with UnionPay, and with Mullen Lowe as their agency. With the ‘Santa Sleighs’ decked in bright, cheerful and bold UnionPay colours of red and green, it shouts out to commuters ‘So, have you been naughty or nice this year?’ puts a smile on our faces.” Mrs Jayne Kwek; CEO, Moove Media.
The mood of festivities and the joy of giving is definitely on the roads with UnionPay and ComfortDelGro, brought to you by Mullen Lowe and Moove Media.
About Moove Media
Moove Media Ltd is the advertising arm of ComfortDelGro and has been in operations since 2005.
In Singapore, Moove Media offers an integrated Out-of-Home advertisement platform on SBS Transit buses and interchanges, rail (North East Line, Downtown Line, Light Rail Transit systems in Sengkang and Punggol), ComfortDelGro taxis, ComfortDelGro buses, as well as other prime ambience sites reaching commuters islandwide. Moove Media also offers bus advertising services in Sydney, Newcastle, Canberra and Victoria, Australia.
Read more at https://www.moovemedia.com.sg/
For further clarification, please contact:
Christian Victorio
Digital & Marketing Executive
Moove Media Pte Ltd
+65 63837475
[email protected]
Moove Marketing
[email protected]
For advertising, please contact [email protected] or +65 63837035
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