21 November 2018 – Manulife unveiled a fresh look with their new logo in their latest series of advertising campaigns. With relatable adulthood scenarios and the hashtag #adulting at the helm of their campaign, Manulife is positioning themselves as an insurance company that relates and connects to millennials entering adulthood.
To optimise the outreach of their campaign, Manulife advertised across various Out-of-Home (OOH) advertising platforms including buses, taxis, North East Line (NEL) and Downtown Line (DTL) stations. These advertisements reach out to the millennials who transit to and fro work and home on a daily basis. With a strong and relatable messaging, these OOH advertisements are bound to capture attention and captivate commuters.
“Reaching out to the millennials on the topic of retirement is never an easy one. We wanted to approach a serious (yet important) topic of Retirement in a playful, refreshing and relevant manner. The #adulting campaign celebrates those little, relatable adulting moments that we all experience as we mature. And OOH helps help earn us a strong recall in the minds of Singaporeans.” Cheryl Lim, VP Head of Brand, Communications and Sponsorships
Mrs Jayne Kwek, CEO of Moove Media, said: “The strategic display of Manulife’s advertisements across various advertising platforms enables them to reach out effectively to their target audience, in this case the millennials. With simple, creative and relatable ad message on top of the strategic utilisation of OOH platforms, Manulife is able to reestablish and strengthen their brand position in the mind of the commuters.”
About Moove Media
Moove Media Ltd is the advertising arm of ComfortDelGro and has been in operations since 2005. In Singapore, Moove Media offers an integrated Out-of-Home advertisement platform on SBS Transit buses and interchanges, rail (North East Line, Downtown Line, Light Rail Transit systems in Sengkang and Punggol), ComfortDelGro taxis, ComfortDelGro buses, as well as other prime ambience sites reaching commuters islandwide. Moove Media also offers bus advertising services in Sydney, Newcastle, Canberra and Victoria, Australia.
For further clarification, please contact:
Christian Victorio
Digital & Marketing Executive
Moove Media Pte Ltd
+65 63837475
[email protected]
Moove Marketing
[email protected]
For advertising, please contact [email protected] or +65 63837035
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