As the World of Workato event approached at Marina Bay Sands, the campaign deployed a data-driven OOH strategy across Singapore’s streets and rail network.

Dynamic Cabs and in-cab screens were geofenced to trigger around Marina Bay and Changi Airport, reaching business travellers and professionals at key arrival and event zones. Beyond these areas, the campaign ran programmatically across the city, maintaining continuous presence and scale.

At the same time, dynamic screens across key CBD stations on the Downtown and North East Lines delivered targeted messaging to professionals during their daily commute.

By combining geofencing with programmatic delivery, the campaign ensured the event showed up in high-intent locations while sustaining reach across the wider city, keeping it visible to the right audiences at the right moments.