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MooveSMART 2.0

A data dashboard that unifies impression measurement across taxis, buses and rail stations.

Audience-Based Buying

Choose personas before choosing
locations for smarter planning.

First-Party Data

2M+ tracked users, tracked daily, private & secured data.

O2O Integration

Bridge offline transit ads with
online retargeting campaigns.

Measurable Impact

Post-campaign reporting, reach analysis, CTR, and conversion tracking.

Unified Out-of-Home Measurement

Track, analyse, and optimise impressions across Singapore’s transit network

1.9M

impressions monthly per 50 taxis

8,500 Taxis

2.7M

impressions monthly per bus

5,800 Buses

12M

impressions monthly

30 Bus Hubs

96M

impressions monthly

53 NEL + DTL Stations

Smart Personas

How A Persona Is Defined

Our personas are built using sophisticated online behaviour attribution and tagging criteria to ensure precise targeting accuracy

Top 20 Websites / Apps

on mobile based on lifestyle, content and aspirations

More than 20 times

per month to ensure consistent engagement patterns

More than 8 hours

per month indicating genuine interest and engagement

Smart Personas

Meet Our 16 Data-Backed Personas

Segmented by real-world behaviour and mobile data

Entertainment Seeker

Beauty

Banking & Insurance

Food Lover

Fashion

Property Owner

Car Owner

Travel

Health & Fitness

Job Seeker

Grocery Buyer

Gaming

Retirement

E-Commerce

Technology

Parents With Young Children

O2O Retargeting

From Transit Ads to Digital Conversions

Seamlessly retarget exposed audiences with mobile and display ads

Step 1

Commuter sees your OOH ad

Step 2

We retarget them online

Step 3

Conversion

GET IN TOUCH

Join us on this evolutionary journey where every moment presents an opportunity for transformation, reimagination, and revolution.