insights

TPG Telecom Rolls Out Largest Downtown Line Campaign With Moove Media

SINGAPORE, 31 May 2021 – TPG Telecom has turned one!

To celebrate its first anniversary, it is offering an additional 50GB of mobile data to its users, and has partnered Moove Media to launch an out-of-home (OOH) advertising campaign including 30 Downtown Line (DTL) trains, the largest DTL advertising campaign to-date.

The window stickers promoting TPG Telecom’s exclusive SIM-only plans on DTL trains complement the double deck bus wraps that are serving 10 bus routes. These plans provide users with either 100GB or 130GB of mobile data – upsized from the existing 50GB and 80GB plans – for $10 or $18 respectively.

Tapping on Moove Media’s data-backed recommendations, DTL has been chosen as it passes through the central business district and prime residential districts such as Tampines, Promenade, and Chinatown, guaranteeing high visibility and mindshare across TPG Telecom’s target audience.

The bus wraps are on six SBS Transit routes 14, 80, 21, 88, 157, 293, as well as four unfixed Go-Ahead Singapore routes. These routes cover various locations ranging from the heartlands such as Tampines and Bedok to commercial districts such as Orchard and Tanjong Pagar.

Said Mrs Jayne Kwek, CEO of Moove Media: “At Moove, we study the data from mapping services and traffic numbers so that we can help our clients achieve optimal reach. We are therefore very excited that TPG Telecom has chosen Moove Media to roll out the largest campaign on DTL yet.”

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