19 February 2019 – Data is king.
This is why Moove Media Pte Ltd, ComfortDelGro’s Out-of-Home (OOH) advertising arm, has partnered StarHub to launch MOOVIN’ – Southeast Asia’s first Out-Of-Home commuter analytics and insights solution for advertisers.
MOOVIN’ taps on data science, Artificial Intelligence and learning algorithms powered by StarHub’s innovative Big Data analytics modelling on commuter insights to better understand commuters – demographics, where they had come from and how long they would stay at a point of interest. It incorporates data sources as current as half a year, which increases data accuracy significantly. It also comes with a crowd analysis tool that provides up-to-date information about commuters’ travel patterns and behaviour including how they transit from one transport mode to another at different times of the day. On top of that, it comes with a recommendation engine that tailors information for advertisers so that their advertising campaigns are able to strategically reach consumers across different transportation platforms.
Mrs Jayne Kwek, CEO of Moove Media, said: “The future of digital OOH has so much potential and unrecognised opportunities. With MOOVIN’, we are able to utilise StarHub’s Big Data to generate valuable insights into commuter patterns and behaviour that are constantly changing. This allows us to leapfrog the way OOH gains commuter insights that would aid our advertisers in formulating more succinct messages for the right audience at the right time.”
Dr Chong Yoke Sin, Chief, Enterprise Business Group, StarHub, said: “Digital technology is revolutionising the way enterprises conduct business and as an innovative digital solutions provider, StarHub is in a good position to accelerate digitalisation for our customers.
“We are pleased that Moove Media, having recognised the business value of insights-based intelligence, selected StarHub to digitalise the process of collecting and analysing location-based audience metrics for its out-of-home assets. Customised in-house by StarHub’s dedicated team of data scientists and
powered by our big data, the on-demand intelligence solution empowers Moove Media to help clients deliver the right messages to the right people at the right time, driving business successes.”
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About Moove Media
Moove Media Ltd is the advertising arm of ComfortDelGro and has been in operations since 2005. In Singapore, Moove Media offers an integrated Out-of-Home advertisement platform on SBS Transit buses and interchanges, rail (North East Line, Downtown Line, Light Rail Transit systems in Sengkang and Punggol), ComfortDelGro taxis, ComfortDelGro buses, as well as other prime ambience sites reaching commuters islandwide. Moove Media also offers bus advertising services in Sydney, Newcastle, Canberra and Victoria, Australia.
About StarHub
StarHub is a leading homegrown Singapore company that delivers world-class communications, entertainment and digital solutions. With our extensive fibre and wireless infrastructure and global partnerships, we bring to people, homes and enterprises quality mobile and fixed services, a broad suite of premium content, and a diverse range of communications solutions. We develop and deliver to corporate and government clients solutions incorporating artificial intelligence, cyber security, data analytics, Internet of Things and robotics. We are committed to conducting our business in a sustainable and environmentally responsible manner. Launched in 2000 and listed on the Singapore Exchange mainboard since 2004, StarHub is a component stock of the SGX Sustainability Leaders Index and the SGX Sustainability Leaders Enhanced Index. Find us at www.starhub.com, or connect with us on Facebook, Instagram, LinkedIn, Twitter and YouTube.
For further clarification, please contact:
Christian Victorio
Digital & Marketing Executive
Moove Media Pte Ltd
+65 63837475
[email protected]
Moove Marketing
[email protected]
For advertising, please contact [email protected] or +65 63837035
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