SINGAPORE, 14 August 2020 – Moove Media has launched an out-of-home (OOH) advertising campaign comprising 100 buses – the largest in five years – in partnership with Walch to promote its latest offerings, an automatic foaming hand soap dispenser and a laundry sanitiser.
This is the second time that Whealthfields Lohmann (S) Pte Ltd, the brand owner of Walch, is working with Moove Media, but the scale of the campaign is the biggest one yet.
Tapping on Moove Media’s data-backed recommendations, the wraps on these 100 double deck buses, span across 31 different bus services and one multiple-route bus service. While these services were selected based on the highest visibility and mindshare across Walch’s target audiences, double deck buses were chosen for their larger advertisement space to maximise advertising mileage. Each bus also showcases a product on each side.
Mrs Jayne Kwek, CEO of Moove Media said: “We are excited to roll out 100 double deck buses, one of the largest, for Walch. Despite these challenging times, Whealthfields Lohmann saw the potential our OOH platforms could bring in ensuring the visibility and reach of its brand – Walch – to their target audiences and markets.”
Ms Sharie Lim, Head of Singapore at Whealthfields Lohmann, said: “We chose OOH advertising as the main form of media to launch our two key products from Germany as the buses provide extensive coverage that reaches the heartlands of Singapore where our target market resides. Although advertisers are reluctant to embark on OOH advertising due the pandemic which sees a reduction of traffic on the road, we believe that the outreach potential of having 100 buses plying across all corners of Singapore outweighs the cons.”
The 100 double deck buses with the Walch wraps will ply the roads until 17 December 2020.
About Moove Media
Moove Media Pte Ltd is the advertising arm of ComfortDelGro and has been in operations since 2005. In Singapore, Moove Media offers an integrated out-of-home advertisement platform on SBS Transit buses and interchanges, rail (North East Line, Downtown Line, Light Rail Transit systems in Sengkang and Punggol), ComfortDelGro taxis, ComfortDelGro buses, as well as other prime ambience sites reaching commuters islandwide. Moove Media also offers bus advertising services in Sydney, Newcastle, Canberra and Victoria, Australia. For advertising, please contact [email protected] or +65 6383 7035.
About Whealthfields Lohman
Whealthfields Lohmann (S) Pte Ltd is the brand owner of Walch, a manufacturer of high-quality household and personal care products. As a professional brand of antiseptic products, Whealthfieds Lohman is dedicated in providing the most effective, safe and reliable products for its customers. This August 2020, Walch will be launching its new laundry sanitiser and automatic foaming dispenser in stores. Both the laundry sanitiser and automatic foaming dispenser is imported from Germany, and kills 99.9% of germs. The laundry sanitiser is suitable for indoor drying and serves as a double protection after washing detergent. The automatic foaming dispenser is contactless and is the fastest dispenser in the market as it takes only 0.25 seconds to dispense. For more information, please visit www.whealthfields.com.
For further clarification, please contact:
Regina Wee
Marketing Executive
Moove Media Pte Ltd
+65 63837074
[email protected]
Christian Victorio
Digital & Marketing Executive
Moove Media Pte Ltd
+65 63837475
[email protected]
Moove Marketing
[email protected]
For advertising, please contact [email protected] or +65 63837035
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