SINGAPORE, 7 January 2021 – In a move towards diversifying and digitising its advertising assets, Moove Media Pte Ltd, has launched its latest offering – “Wonderwall” – its largest in-station digital screen.
Located at Dhoby Ghaut station, the 6m long Wonderwall is at the intersection of three MRT lines – the North East Line, North South Line and Circle Line. Dhoby Ghaut train station which records a monthly average footfall of 9.13 million commuters, is one of the busiest MRT stations in Singapore, making the intersection where the Wonderwall is, a prime location.
Mrs Jayne Kwek, CEO of Moove Media, said: “We have been augmenting our advertising assets by combining our best out-of-home advertising with digitisation to address the evolving needs of both advertisers and consumers for everything mobile. The Wonderwall enables advertisers to go beyond the static. It does not only bring greater visibility, but also reach a very high footfall at a prime location.”
Advertisers will be able to book advertising slots of 15 seconds for either video or static advertisements. Standard Chartered Bank is the first to tap on the Wonderwall to advertise its mobile app.
Mr Amadeus Chua, Senior Client Executive of Standard Chartered’s appointed media agency, Carat, said: “We chose the Wonderwall for its non-conventional format and strategic location. The large digital screen also enables us to reach a wider audience and capture the eyeballs of commuters who are on the move.”
About Moove Media
Moove Media Pte Ltd is the advertising arm of ComfortDelGro and has been in operations since 2005. In Singapore, Moove Media offers an integrated out-of-home advertisement platform on SBS Transit buses and interchanges, rail (North East Line, Downtown Line, Light Rail Transit systems in Sengkang and Punggol), ComfortDelGro taxis, ComfortDelGro buses, as well as other prime ambience sites reaching commuters islandwide. Moove Media also offers bus advertising services in Sydney, Newcastle, Canberra and Victoria, Australia.
For further clarification, please contact:
Christian Victorio
Digital & Marketing Executive
Moove Media Pte Ltd
Tel: +65 6383 7475
Email: [email protected]
For advertising, please contact [email protected] or +65 6383 7035.
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