30 November 2016 – Judging from the faces of the children, one would have thought the bus was the newly launched LEGOLAND Malaysia’s NINJAGO fun ride itself. But, the SBS Transit bus, which was decked up in the LEGO NINJAGO theme was only the prelude to the actual ride. Even then, it was enough to get the children excited before the bootcamp at Vivocity from 22 to 23 last month.
Said Mrs Jayne Kwek, CEO of Moove Media on why the idea worked: “The concept bus works well in this case as it gives the children a prelude to the ride. It also gives the impression that they are going on an adventure the moment they stepped into the bus.”
Mr Casper Bonavent, Director of Operations of LEGOLAND Malaysia agreed: “We are thrilled to offer Singaporeans a taste of our latest attraction NINJAGO The Ride experience in Singapore, through the concept bus as well as at our Ninja Bootcamp. Through these fun and challenging activities at the Bootcamp, children can put their skills to the test at our inaugural NINJAGO The Ride.
The Creative Agency is Dentsu Malaysia and the Ad Agency is Mindshare Singapore.
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