SINGAPORE, 16 October 2019 – Dreaming of your next travel destination but don’t know which travel agency to rely on?
Look no further. Book your next getaway with Trip.com, one of the leading online travel agencies in the world with more than 1.2 million hotels in 200 countries and regions.
Together with Moove Media, Trip.com, in partnership with Tourism Western Australia, has had the North East Line Dhoby Ghaut MRT Station transformed with Western Australia (WA) tourist attractions as part of its branding exercise.
The entire wall mural, pillars, escalators, overhead banners and even the travellator have been dressed up with visuals and key messages promoting the use of Trip.com.
That is not all. Commuters also have a chance to win attractive prizes – by taking selfies at pop-up “Instagram stands” displayed along the wall – and sharing them as Facebook posts or Instagram stories.
Peel-able stickers designed like postcards highlighting various unique scenic spots of WA are also placed on the wall mural. Promo codes are included at the back of these stickers to encourage commuters to use them on air tickets and hotels with Trip.com.
Mrs Jayne Kwek, CEO of Moove Media said: “We are very happy to have Trip.com and Western Australia Tourism advertise at Dhoby Ghaut as it is a prime location with a high footfall. Visual images on the wall help make the information more memorable and the recollection easier for commuters.”
Said Mr Edmund Weng, General Manager of Trip.com (Singapore and Malaysia): “Singaporeans are known to be well-travelled and are constantly on the lookout for travel inspiration. In the same way, we want to explore new ways to excite people to start planning for their next trip. We are happy to launch this high-profile outdoor space to not only inspire travel, but also to solidify our standing as the trusted one-stop booking platform for a hassle-free travel experience.”
Other outdoor media platforms for the campaign include buses and bus interchanges.
About Moove Media
Moove Media Pte Ltd is the advertising arm of ComfortDelGro and has been in operations since 2005. In Singapore, Moove Media offers an integrated Out-of-Home advertisement platform on SBS Transit buses and interchanges, rail (North East Line, Downtown Line, Light Rail Transit systems in Sengkang and Punggol), ComfortDelGro taxis, ComfortDelGro buses, as well as other prime ambience sites reaching commuters islandwide. Moove Media also offers bus advertising services in Sydney, Newcastle, Canberra and Victoria, Australia. For advertising, please contact [email protected] or +65 6383 7035.
For further clarification, please contact:
Regina Wee
Marketing Executive
Moove Media Pte Ltd
+65 63837074
[email protected]
Christian Victorio
Digital & Marketing Executive
Moove Media Pte Ltd
+65 63837475
[email protected]
Moove Marketing
[email protected]
For advertising, please contact [email protected] or +65 63837035
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