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Moove Media “Uncages” Year Of Tiger With 3D Digital Out Of Home Ad On Anamorphic Screen

15 February 2022 In one look, the tiger looks almost as if it would leap out of the building after swiping away what appears to be pieces of shattered of glass. 

To celebrate the Year of the Tiger, Moove Media has created its first three-dimensional digital-out-of-home (DOOH) advertising campaign for one of its clients.

Members of the public who have stopped by the junction between Selegie Road and Short Street would have had the chance to catch the tiger, which appears on the anamorphic screen installed on the Ten Square Building, break the glass panel and making one full circle as it roars. The whole ad, which lasts about 13 seconds each, appears on average about 1,000 times a week. 

The screen, the first of its kind in Singapore, measures about 21.2m in width and 14.4m in height. It consists of three panels so as to create depth perception, which in turn gives the audience  an immersive larger-than-life experience. 

The DOOH advertisement had been adapted from a global campaign, and rendered for Singapore. It is testament to the types of advertising platforms that Moove Media is capable of bringing to the DOOH scene.

Said Mrs Jayne Kwek, CEO of Moove Media: “We have been investing and growing our DOOH assets as we are always looking for creative ways to stretch our imagination. We are excited to have played a part in making this “uncaged 2022″ 3D tiger ad a reality. It marks the third DOOH asset that Moove Media has launched in the last one year. Earlier digital assets that we had were the Great Wall and the WonderWall – two digital advertising walls located at Dhoby Ghaut MRT station.” 

Dentsu Singapore is the agency behind the 3D DOOH advertisement. Mr Jonah Brown, Client President, Media Group of Dentsu Singapore said: “Our expertise and heritage in innovation is the driving force for us to push boundaries and unlock new possibilities with partners who are excited to achieve never-before solutions together. We are delighted to be part of the launch of this first-of-its-kind experience in Singapore along with Moove Media, and look forward to seeing the out-of-the-box thinking and flexibility that such large-format DOOH can ignite in synergising more brand campaigns in Singapore and beyond.”

 

About Moove Media

Moove Media Pte Ltd is the advertising arm of ComfortDelGro and has been in operations since 2005. In Singapore, Moove Media offers an integrated out-of-home advertisement platform on SBS Transit buses and interchanges, rail (North East Line, Downtown Line, Light Rail Transit systems in Sengkang and Punggol), ComfortDelGro taxis, ComfortDelGro buses, as well as other prime ambience sites reaching commuters islandwide.

 

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