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LRT Media Advertising

NEL Station  |  NEL Train

Fare Gates

Stations	Per 4 Weeks Media Rate	Production Cost	Min Ad. Period
• Chinatown • Dhoby Ghaut • Habourfront • SengKang	$10,000/station	$2,500 * for 10 to 15 units	4 weeks
• Boon Keng • Clarke Quay • Farrer Park • Hougang • Kovan • Little India • Outram Park • Potong Pasir • Puggol • Buangkok • Serangoon	$7,000/station	$2,500 * for 10 to 15 units	4 weeks

* Quantity of units depends on stations.

4-Sheet Panel (Creative Concept)

Stations	Per 4 Weeks Media Rate	Production Cost	Min Ad. Period
• Dhoby Ghaut • Chinatown • Harbourfront • Outram Park	$2,400/pair	$300/pair *	4 weeks
• Boon Keng • Clarke Quay • Farrer Park • Hougang • Kovan • Little India • Potong Pasir • Puggol • Serangoon • Buangkok • SengKang	$1,600/pair	$300/pair *	4 weeks

* Cost is subject to creative

Mega Lightbox Harbourfront

Per 4 Weeks Media Rate	Production Cost	Min Ad. Period
$13,000/station	$3,500/station	4 weeks

Platform Door

Stations	Per 4 Weeks Media Rate	Production Cost	Min Ad. Period
• Dhoby Ghaut • Chinatown • Harbourfront • Outram Park • Clarke Quay • SengKang	$20,000/station	$10,000 *	4 weeks
• Boon Keng • Farrer Park • Hougang • Kovan • Little India • Potong Pasir • Puggol • Serangoon • Buangkok	$12,000/station	$10,000 *	4 weeks

* Full size & all doors

Platform Plasma TV Wrap

Per 4 Weeks Media Rate	Production Cost	Min Ad. Period
$5,000/station (8 faces)	$6,500/station (8 faces)	4 weeks

* All sites & creatives are subject to approval from relevant authorities.

Escalator Crowns at Dhoby Ghaut

Per 4 Weeks Media Rate	Production Cost	Min Ad. Period
$7,000/station (20 crowns)	$600 for 20 crowns	4 weeks
$12,000/station (20 crowns + wall concept)	$6,500 for 20 crowns + wall	4 weeks

Mega Pillars at Dhoby Ghaut

Per 4 Weeks Media Rate Production Cost Min Ad. Period $30,000 per concept $27,000 for 3 pillars * 4 weeks * Cost is subject to creative. Intersection at transit area.

Wallscape at SengKang

Per 4 Weeks Media Rate Production Cost Size $7,000 $6,000 per wall 13,160 (W) x 2,290 (H) mm

Wallscape at Dhoby Ghaut

Per 4 Weeks Media Rate Production Cost Size $10,000 $4,000 per wall 11,250 (W) x 2,870 (H) mm * Capture transit interchange traffic to/from NEL & SMART Dhoby Ghaut.

Wallscape at Dhoby Ghaut

Per 4 Weeks Media Rate	Production Cost	Size
$30,000	$18,000 per site	35,900 (W) x 3,000 (H) mm

* Capture transit interchange traffic to/from NEL & SMART Dhoby Ghaut.

Travellator Wallscape at Dhoby Ghaut

Per 4 Weeks Media Rate	Production Cost	Size
$20,000	$20,000 per site	54,939 (W) x 1,647 (H) mm

* Visible to commuters using linkway between SMART & NEL Dhoby Ghaut stations.

In-Train Interior Panels

Per 4 Weeks Media Rate	Production Cost	Size
$5,000 per train	$1,800 per train (72 panels)	1,400 (W) x 160 (H) mm

* Captive audience environment

In-Train Window Stickers

Per 2 Weeks Media Rate	Production Cost	Size
$5,000 per train	$2,500 per train (72 panels)	-

* Captive audience environment

Hangers

Media Rate	Production	Size
$5,500	10,000 units	210 (W) x 80 (H) mm

* Captive audience environment

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