29 July 2014 – At nearly 40cm tall, with a 100-cm wide wing span, the new 3D structure created by Moove Media Pte Ltd, Singapore’s leading Out-of-Home media owner, is something you won’t miss!
Catch Shahbaz, the pre-historic bird-like creature and his friends, Rachel and Felix, as they are transformed into 3D structures on wholly-painted ComfortDelGro taxis as part of Sentosa Leisure Management’s publicity campaign for its latest night show by the sea, Wings of Time.
Not only is Moove rolling out fully-wrapped buses for the campaign, which will end on 1 October 2014, it has also unveiled wholly-painted taxis with a third of them featuring Shahbaz the bird-like creature and Felix as specially fabricated 3D structures on the rooftop. These 3D structures, made mostly of fiberglass, took Moove a total of two months to produce and install.
Said Mrs Jayne Kwek, CEO of Moove Media: “The beautifully-crafted, multi-coloured gigantic 3D Shahbaz will definitely make heads turn. At Moove, we want to help clients like Sentosa Leisure Management reach its target audiences through the multiple advertising platforms that we have.”
Ms Luanne Tan, Marketing Director, Sentosa Leisure Management said: “We are happy to work with Moove Media to create mass awareness for our new show. We are certain that the 3D tops will generate chatter and interest in the show.”
Wings of Time, the first of its kind night show is set against a signature backdrop and a larger-than-life water screen. The contemporary storyline weaved together the latest multimedia effects, including 3D projection mapping, state-of-the-art lasers, robotic water fountains and giant water jets as well as pyrotechnics.