9 May 2014 – To celebrate Labour Day, Moove Media, partnered National Trades Union Congress (NTUC) to launch a campaign to reward its members in the month of May.
Eye-catching two-dimensional pop-out banners were installed at four bus hubs and two NEL MRT stations. Through it, NTUC members learn that they simply have to flash their membership cards at seven partner merchants’ outlets to redeem free treats.
Said Mr Julian Lew, NTUC’s Membership Assistant Director (Partnership & Alliances and Marketing Communication): “We chose to work with Moove Media because of their wide variety of available platforms to advertise.”
Said Mrs Jayne Kwek, CEO of Moove Media: “We will continue to strive to do our best to help them reach their target audience through our innovative advertising platforms.
This campaign was produced in partnership with creative agency Yellow Octopus and media agency Havas Media.