16 June 2014 – If you have been seeing a luggage on a rooftop of a ComfortDelGro taxi, your eyes are not deceiving you.
The luggage, a three-dimensional installation of about 37cm in height and 110cm in length, is an advertisement concept that NTUC Income Insurance has launched for its travel insurance publicity campaign with Moove Media, Singapore’s leading Out-Of-Home media owner. The installation, which is made up of fiberglass, took Moove Media about four months to fabricate and install on the taxis’ rooftops.
Said Mrs Jayne Kwek, CEO of Moove Media: “At Moove Media, we take great pains to ensure what we create captures the advertising concepts of our clients. This three-dimensional luggage that has been created for NTUC Income Insurance catches the eye easily when the taxis are on the roads.”
Said Mr Marcus Chew, Vice President, Strategic Marketing of NTUC Income: “With the large number of taxi advertisements on the roads, it is important to ensure that our execution stands out from the rest.
“We are glad that Moove Media’s three dimensional installation is able to help us achieve that and bring across how NTUC Income’s travel insurance enables our customers to pursue their adventures with peace of mind.”
This campaign was produced in partnership with creative agency, Bartle Bogle Hegarty and media agency OMD Singapore. The taxis will be on the road until 5 March 2015.