11 November 2014 – The latest three-dimensional (3D) installation mounted on the rear rooftop of two wholly-painted SBS Transit single deck buses by Moove Media Pte Ltd, Singapore’s leading Out-of-Home media owner, is something you won’t miss.
The installation, a larger-than-life 3D bottle is the exact replica of a bottle L’OCCITANE’s latest offering – the new Immortelle Divine Youth Oil. The 2m tall by 1m wide replica, which took Moove six weeks to complete, is the first 3D bus advertisement to be launched by an internationally renowned natural skincare retailer in Singapore. This advertisement campaign also features three wholly-painted single and double deck buses.
Said Mrs Jayne Kwek, CEO of Moove Media: “L’OCCITANE wanted an idea that was different from its other campaigns, and we knew a giant replica of its latest product would stand out.”
Ms Chelsea Guy, Marketing Manager for L’OCCITANE, shared the same sentiments. She said: “We chose the 3D bus concept because it is eye-catching and unique which enables us to reach out to consumers islandwide. As a forward-thinking company, this collaboration with Moove allowed us to think outside of the box.”
The campaign ends in December 2014.