18 September 2012 – Commuters will find it hard to miss the latest offering by Lego® – Legoland® – with its signature bright yellow visuals spread across prime advertising spaces including, ‘giant moving billboards’ buses, taxis and trains. Even SBS Transit’s HarbourFront station along its North East Line (NEL) has an entire wall and floor area dedicated to showcasing thrilling rides and attractions of Legoland®.
ComfortDelGro’s outdoor advertising arm, Moove Media Pte Ltd’s integrated concepts offer established brands, such as Lego®, larger-than-life advertising platforms that easily capture the attention of commuters travelling on board these modes of transportation or transiting through the train station.
Said Mrs Jayne Kwek, CEO of Moove Media: “Consumers – young and old alike – are already familiar with Lego®, so nothing captures their attention better about its theme park across the Causeway than through an integrated concept that dominates the visual sense of commuters.”
Ms Renee Tan, Director of Mindshare Singapore, the media agency appointed to the portfolio for Legoland® Malaysia, could not agree more. She said: “Moove Media has always captured attention with its larger-than-life concepts, and has done so successfully for Legoland®, especially in the lead up to the opening of the theme park.”