19 May 2015 – Laundry’s a breeze with “Breeze”.
That is the message Unilever is conveying to consumers about Breeze’s liquid detergent with the latest two-dimensional (2D) advertisements that are displayed on 16 SBS Transit Ltd’s buses. The latest offering by Unilever removes tough stains from clothes in one step.
The 2D structure, created by Moove Media Pte Ltd, ComfortDelGro’s outdoor advertising arm and leading Out-Of-Home media owner, showcases a near 1m tall signature bottle and a tilted “whirlpool” about 6m long. It is eye-catching even from far.
Said Mrs Jayne Kwek, CEO, Moove Media: “Our 2D bus advertisements are as effective in capturing the attention of commuters and the public-at-large as in the case of Unilever’s Breeze advertisement. It allows advertisers the flexibility to be creative with their messages.”
Ms Vicki Ting, Breeze Brand Manager of Unilever said: “We are always seeking ways to make our marketing dollars work harder through impactful executions. The 2D buses allow us a larger canvas to drive our message more effectively to our target audience on the roads.”
The single-decks are plying areas including the shopping belt along Orchard Road, the financial district as well as populous heartlands such as Ang Mo Kio from now until mid-October this year as part of a six-month bus advertisement campaign.