29 March 2012 – Moove Media, Singapore’s leading Out-of-Home advertising transit operator in partnership with KFC.
The concept hub introduces KFC’s latest Snackers range, promoting the new Fish Donuts Snacker, offering unbeatably tasty range that appeal to the teens. The concept buy acts as a directional signage, reaching out to commuters transiting through the interchange before they enter Jurong Point, which lead commuters to a KFC outlet. The campaign indirectly acting as a last point of recall before commuters heads to the mall or to board their respective buses.
Boon Lay Heartland Hub is one of the busiest Heartland Hub in Singapore with over 25 bus services that serve residential areas, institutions, business and industrial parks. The Heartland Hub advertising is part of KFC’s integrated campaign to promote the Snackers.
“Boon Lay Heartland Hub’s strategic location is the last top-of-mind recall for advertisers to connect with commuters before they enter Jurong Point. On top of that, the creative berth concept captures higher interest and awareness for our latest tactical promotion,” says Virginia Ng, Marketing Director of KFC.
“Heartland Hub advertising plays an important role in tactical advertising. Moove Media is proud to value-add to KFC’s latest integrated campaign. We look forward to exploring more creative hub concepts with KFC and other advertisers”, says Jayne Kwek, CEO of Moove Media.