10 April 2012 – Moove Media, Singapore’s leading Out-of-Home advertising transit operator in partnership with KFC intrigued and shared their passion to the public with interactive concept wallscapes in celebration of KFC’s 35th anniversary.
Located at HabourFront NEL station and Ang Mo Kio Heartland Hub, the campaign received overwhelming response from the public. Peel-able drumsticks stickers that “filled” the KFC buckets were hugely positively received by commuters as they engaged in the message “…to peel off the drumsticks for a delightful surprise”. Moove Media replenishes the stickers on both wallscapes on a daily basis and yet, the crowd is hungry for more.
“This concept wall not only achieved our objective of driving top of mind for the brand, it was also interactive and connected with consumers through the peel-able drumstick stickers which rewarded consumers with a special $3.50 Anniversary deal,” says Virginia Ng, Marketing Director of KFC.
“This concept is a first for Moove Media and we are pleased to have created such sensational response among commuters that helped lead traffic to KFC outlets. We look forward to continue formulating more ingenious campaigns with KFC,” says Jayne Kwek, CEO of Moove Media.
The campaign is currently running at HarbourFront NEL station and Ang Mo Kio Heartland Hub till mid April 2012.