5 June 2015 – EVA Air has launched an SBS Transit Hello Kitty concept double deck bus as part of its Hello Kitty Jet Launch advertising campaign with Moove Media.
This is the first time Moove Media has launched a concept double deck bus.
While the fully-wrapped double deck bus is all white on the outside featuring Sanrio’s characters – Hello Kitty, My Melody as well as Kiki and Lala, the inside of the concept bus, which also feature the characters, are decked in pink, blue and yellow from the interior walls, the seats, to the stairs as well as the upper deck of the bus.
Another eight single deck buses carrying the same advertising theme are also on the roads. This campaign also runs on three-dimensional floor stickers of a mock runway along the Dhoby Ghaut MRT station on the North East Line (NEL).
In conjunction with this campaign, commuters can also spot and upload photographs of these buses on the #EVAAirHelloKittyBus Instagram contest to win great prizes, including flight tickets to the USA and Taiwan.
Ken Wang, representative for EVA Air Singapore, said: “With the launch of a permanent EVA Air Hello Kitty jet for Singapore in June, we want to bring passengers a larger-than-life Hello Kitty experience, be it on the roads or in the air. We are very thrilled to see the EVA Air Hello Kitty buses materialise, and I believe we have accomplished what we set out to achieve from the start.”
Jayne Kwek, CEO of Moove Media, said: “It was timely for us to consider this idea for this campaign as we did not want to limit the campaign to only the exterior of the bus but to bring the characters as well as the concept of fun and colours into the bus itself.”
This campaign, which will end on 6 August 2015, was launched in partnership with Bates Chi and Asia PR Werkz.