3 May 2013 – They are no strangers to Singaporeans – all 600 of them.
The Moove Media cows will once again graze Singapore landscapes from today until 26 May 2013. Moove Media, the advertising arm of ComfortDelGro Corporation Limited, has teamed up with the
National Parks Board (NParks) to launch ”Happy Cows, Happy Hearts”, a campaign which aims to celebrate Singapore as a City in a Garden as well as promote graciousness and kindness amongst the public at large.
All 600 cows, which are made using recycled plywood and printed using eco-solvent ink, carry a red heart each on their backs. They will be displayed alongside over 1,000 30-inch wide red hearts made up of fiberglass at about 50 locations including Raffles Place, Orchard Road, Esplanade – Theatres on the Bay, Fort Canning, Braddell and Sengkang.
Moove cows made their debut in 2005, and about 6,000 cows have since grazed the landscapes.Said Mrs Jayne Kwek, CEO of Moove Media: “We wanted our cows and the hearts to draw the public’s attention to the fact that Singapore has, in just 50 years, developed into a City in the Garden as it is today. The hearts further symbolise the need to care not just for the environment, but for everyone around us through acts of kindness.”
Mr Kong Yit San, Assistant CEO, Park Management and Lifestyle Cluster, NParks also said: “We are happy to partner Moove Media in commemorating 50 Years of Greening Singapore this year. As we look back at how far we have come in greening Singapore, it is also important for us to sustain this effort for the benefit of our future generations. We hope the eye-catching cows and hearts onthe grass and trees will remind everyone to care for our environment as well as the people andthings around us.”
From 6 May to 9 June 2013, members of the public can actively support the “Happy Cows, Happy Hearts” campaign by taking photographs of themselves with the cows and hearts. They can then submit these photographs with captions in a contest via Facebook at facebook.com/moovemediaoutdoor. The winner with the best photograph and caption stands to win return air tickets to Paris. Results for the contest will be announced in July via Facebook.
Members of the public, who wish to purchase a cow or a heart, can write to email@example.com or call 6383 7035 to enquire. The price, which includes delivery,for a heart or a cow is S$250 nett each. All proceeds raised through this campaign will go towards the ComfortDelGro/Lions Befrienders’ Home Improvement Fund which serves to improve the living conditions of the elderly living in one-room flats.