For the whole of September, commuters passing by a 35 metre square wallscape advertisement at SBS Transit?s North East Line Dhoby Ghaut station were literally hit by a scent.
The refreshing flowery scent, emitted from the wallscape was part of an advertisement campaign launched with Moove Media Pte Ltd, by Unilever Singapore Pte Limited to promote its latest range of Comfort Aromatherapy fabric conditioner that features 100% natural essential oils. Apart from the scent, the wallscape advertisement also featured flashing LED lights.
Ms Elisa Julia, a commuter, said: “The lights and scent were quite novel as they helped me remember the advertisement.”
Mrs Jayne Kwek, CEO of Moove Media said: “Moove’s advertisements are more than just static images. They can be multi-faceted and multi-sensory to suit our clients? needs. We are always game to explore unique and never-done-before advertising concepts that bring out the best in a product.”
Ms Vicki Ting, Comfort Brand Executive of Unilever Singapore, was pleased with the effects created. She said: “We chose the Dhoby Ghaut NEL Station for the multi-sensory experience due to its high traffic footfall. The Comfort Aromatherapy Black?s scent and flashing LED lights played vital roles in driving across the product?s proposition of „100% Natural Essential Oils?.”