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Moove Brings Multi-Sensory Advertising Platform To Heartland Hubs


7 August 2012 – Following the success of its inaugural multi-sensory advertising platform at SBS Transit’s Dhoby Ghaut North East Line (NEL) station last month, ComfortDelGro’s outdoor advertising arm, Moove Media Pte Ltd, has now launched Fraser and Neave’s (F&N) 100PLUS isotonic drink “Outdo The Everyday” advertising campaign using the very same concept at two of SBS Transit’s busiest Heartland Hubs.

Several winning entries shortlisted during the 100PLUS “Outdo The Everyday” Challenge, an online video contest, are projected onto a 3.2-metre wide wall area at Ang Mo Kio and Boon Lay Heartland Hubs. Commuters can easily stop and watch these inspiring videos, complete with audio sounds, while they travel through these interchanges. This advertising platform comes on top of advertising images along travellators in Dhoby Ghaut NEL train station and several SBS Transit single-deck buses.

Said Mrs Jayne Kwek, CEO, Moove Media: “The multi-sensory advertising platform that was first launched at Dhoby Ghaut NEL train station proved to be such a hit not only with consumers but advertisers, who were interested to tap on it. We felt that it would be most apt to use it again to feature F&N’s 100PLUS online video entries.”

Ms Renee Tan, Director of Mindshare Singapore, the media agency working on F&N’s drinks portfolio, felt the same way. She said: “Moove’s multi-sensory media platforms never fail to capture the commuters’ attention. While brand awareness is ingeniously created, the 100PLUS spirit ofoutdoing ourselves is also being promoted.”


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