26 January 2017 – Leading Out-of-Home (OOH) media owner, Moove Media, known for their creative OOH advertising concepts, has added another creative offering – the Moove Big Top bus.
The Moove Big Top bus, which is patented exclusively for Moove Media, has a U-shaped aluminium panel seamlessly welded and installed on top of a single deck bus, providing additional advertising space on the two sides and the rear of the bus.
Over 450 advertising agencies, brands and partners, who attended the Moove Goes Big launch that was held at JW Marriott Hotel Singapore South Beach on 10 January 2017, were given an up close and personal view of these buses featuring the latest campaigns by GEM Residences and The Community Health Assessment Team (CHAT).
The launch was themed as the Forest of the Giants. The ladies in Moove Media were dressed in bright colours with floral hairbands representing blossoming flowers; while the men had the gigantic bugs strapped on their arms representing vigour and agility. The launch was hosted by well-known media personality, Ms Tan Kheng Hua. It was also an early Chinese New Year celebration complete with Lo-Hei and a Lion dance performance to thank guests for their support. Guests also had fun at the Tikam-Tikam board game, winning attractive prizes relating to 2017 Chinese New Year’s zodiac, the Year of the Rooster. All floral hairbands, bugs and rose cosages were made by the skillful craftsmen from Moove Media Playstation and the staff.
Mrs Jayne Kwek, CEO of Moove Media, said: “This new year, we are delighted to introduce our Moove Big Top bus to advertisers. This new concept gives advertisers more ad space on our single deck buses and maximises campaign exposure while attracting eyeballs.”
Sharing the same sentiment is Mr Derrick Goh, Managing Director and Regional Head of DBS Bank. He said: “Congratulations to Jayne and the team at Moove Media for organising this event! The Big Top Bus is a very innovative idea from Moove Media, certainly it creates a larger space for advertisers to put up their ideas and communicate to the public at large, so well done Moove Media for doing this.”
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