 Case Study- Testimonials
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Client : |
CALTEX DIESEL |
Period of Campaign :
Media : |
3 Months
Wholly-Painted Taxis with Top |
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Results (based on 300 respondents, aged 21 to 59 years old)
| High Ad Recall Level |
- 70% of the respondents recall seeing taxi ads for Caltex (above the industry norm of 60%)
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| Strong Ad Appeal |
- 76% of the respondents agreed that ‘the ad is appealing’ and that they are ‘attracted by the visuals of the ad’ (65%)
- 58% agree that the ads are an effective way of communicating about the product to them
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Client : |
MITSUBISHI ELECTRIC
(Air Conditioner) |
Period of Campaign :
Media : |
6 Months
4 Doors Taxis |
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Results (based on 300 respondents, aged 21 to 59 years old)
| Favourable Ad Recall Level |
- 50% of the respondents recall seeing ‘Jack Neo’ Mitsubishi Air Conditioner ads on taxis
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| Strong Ad Appeal |
- 56% agree that the information presented is clear and easy to understand and many respondents feel that the taxi ad is appealing (51%)
- Very positive results considering that the ads are on the road for only 2 months
when fieldwork period was conducted in Mar 06.
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