Comfort Aromatherapy Fabric Softener


Moove Media, Singapore’s leading Out-of-Home media owner partnered Comfort to launch a unique campaign promoting its new range of concentrated fabric conditioner, Comfort Aromatherapy.

To highlight the scent of 100% Natural Essential Oils, which is a unique feature of the product, a refreshing fragrance is emitted from the advertisement along the walkway at Dhoby Ghaut North East Line (NEL) Station, perking up commuters passing by. This gives the commuters a fresh and real-life experience of this product via the ads. The ads not only released fragrance but also featured LED lights which enhanced the whole approach and experience to the next level by making it stand out effectively.

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