Commuters at North East Line (NEL) and Downtown Line (DTL) can groove to tunes from popular SPH Radio stations.
To create higher visibility for their radio stations and strengthen top of the mind recall in listeners, SPH Radio has teamed up with Moove Media to take their radio stations – ONE FM 91.3, Kiss92 and UFM100.3 outdoors at NEL Dhoby Ghaut station, DTL Telok Ayer and Downtown stations.
Broadcasting LIVE through speakers installed on selected wallscape, glass panel and pillars all day, commuters can listen in to a different radio station in each location. These platforms, located at high traffic spots, have been branded with the respective radio stations in large visuals and strong colours.
Apart from these live broadcasts, SPH Radio rolled out 4 Moove Big Top buses and 16 single deck buses that ply through the Orchard shopping belt, CBD and various heartlands over 12 weeks from 20 March to 11 June 2017, greatly extending their campaign reach.
The campaign runs from 20 April to 17 May 2017.